Reality Check

The guys across the pond often talk about leveraging a product, to somehow find a way into an existing market space, or create a market space. So why not create a phone App that uses location and gives you information in realtime; what if you could use the camera on your phone to view your environment and show you useful information like where the nearest chinese restaurants are along with ratings or what am i looking at right now - ok so this is not a new idea and has become known as augmented reality but surely we can come up with a more snappy name than that - I suggest "Reality Check". Any other suggestions?